Growing Up in Scotland...
Medical Expertise...
Lifelong Learner...
Technologist & Innovator...
Entrepreneurial Leadership...

Bridging medicine & technology for better outcomes.

I’m Dr. Adam Read - Physician, real world evidence pioneer and founder of AdoptFly. I make the adoption of life-saving healthcare innovations predictable, defensible and scalable.

Get in touch.

35,000+ providers onboarded

268,000 patients’ longitudinal outcomes tracked

$9.3M raised

95%+ provider engagement rate

01  DIAGNOSE

Identify the clinical problem.

Research consistently shows that more than 70% of digital health pilots never scale — not because the technology fails, but because the clinical problem was never precisely defined. I identify exactly where the innovation sits in the workflow, which stakeholders it affects, and what outcomes matter before a single piece of evidence is collected.
02  INVESTIGATE

Generate Real-World Evidence.

Value Analysis Committees govern technology adoption in the majority of US health systems. They cannot be influenced by vendor claims or product features — only by defensible, site-specific evidence. I generate that evidence inside real clinical workflows, with real patients, to standards that survive VAC scrutiny.
PRESCRIBE

Translate evidence and scale.

Evidence alone is not enough — it must speak the language of every decision-maker. Every engagement produces two outputs: sales enablement for procurement readiness and academic enablement for clinical legitimacy. This is how adoption scales.

From Diagnosis to Innovation: The Parallels Between Patient Care and Health Tech Success

Just as a physician treats patients with precision, I approach health tech by understanding customers as my new patients. The features I design act like tailored prescriptions, solving specific challenges. With 15 years of experience, I bring calm, empathy, and strategic clarity, ensuring technology delivers meaningful impact.
Identifying the Problem
PHYSICIAN
Patient Presents Problem
TECHNOLOGIST
User Reports Issue
Investigating the Cause
PHYSICIAN
Investigate and Review Results
TECHNOLOGIST
Investigate and Speak to Customers
Defining the Problem
PHYSICIAN
Present Differential Diagnoses
TECHNOLOGIST
Brainstorm and Evaluate Solutions
Analyzing the Data
PHYSICIAN
Study Literature / Evidence Review
TECHNOLOGIST
Market Analysis & Competitor Review
Applying the Solution
PHYSICIAN
Administer Treatment
TECHNOLOGIST
Build, Measure, Learn
Continuous Feedback Loop
PHYSICIAN
Track Outcomes & Adjust
TECHNOLOGIST
Iterate, Optimize, and Complete
Problem Solved
Identifying the Problem
PHYSICIAN
Patient Presents Problem
TECHNOLOGIST
User Reports Issue
Investigating the Cause
PHYSICIAN
Investigate and Review Results
TECHNOLOGIST
Investigate and Speak to Customers
Defining the Problem
PHYSICIAN
Shortlist Top Diagnoses
TECHNOLOGIST
Brainstorm and Evaluate Solutions
Analyzing the Data
PHYSICIAN
Study Literature / Evidence Review
TECHNOLOGIST
Market Analysis & Competitor Review
Applying the Solution
PHYSICIAN
Apply Treatment / Monitor Progress
TECHNOLOGIST
Present Solution / Deploy and Learn
Finalizing and Iterating
PHYSICIAN
Follow Up / Discharge
TECHNOLOGIST
Iterate, Optimize, and Complete
Bridging Gaps, Driving Results

I make clinical adoption predictable for the innovators building it, the providers evaluating it, and the investors funding it.

DIAGNOSING THE PROBLEM

Low adoption rates for tech solutions
Technology that complicates workflows
Solutions that don’t align with clinician needs

TREAT & OPTIMISE

Ensure the tech solves real user problems
Focus on ease of adoption and integration
Build with clinician workflows in mind

DIAGNOSING THE PROBLEM

Rising project costs and budget overruns
Misalignment between business objectives and tech development
Inefficiencies in resource allocation and lack of measurable outcomes

TREAT & OPTIMISE

Set clear, achievable goals and milestones
Develop a strategic roadmap for resource allocation
Streamline processes to reduce costs and boost efficiency

DIAGNOSING THE PROBLEM

Unclear project requirements and shifting scope
Issues with scalability and system performance
Development bottlenecks slowing progress
Lack of alignment with user needs and business goals

TREAT & OPTIMISE

Establish precise project requirements and timelines
Focus on building scalable, flexible solutions
Implement agile methodologies to streamline development
Ensure continuous user feedback and iterative improvements
Empowering stakeholders with clarity, confidence, and seamless execution – bringing together medical expertise and technology to drive results.

Explore the process that drives real results.

My Approach.